The Interaction Lab is a human-centred design consultancy based within City University London. The Lab is the commercial arm of the Centre for Human Computer Interaction Design. The Lab acts as a conduit taking the knowledge / talent within the University into the business world. We support both commercial and academic projects with services such as design research, interaction design, service design, information architecture and usability evaluation. Our aim is to become synonymous with the commercial application of human-centred design in achieving innovation.