Brand Partners at Direct Line Group

Brand Partners
Part of Direct Line Group

Brand Partners is the business to business arm of Direct Line Group, specialising in providing innovative and profitable personal lines insurance and motor breakdown solutions to some of the UK’s biggest brands. We provide services to over 20 partners and have over 10 million partner customers providing white labelled, joint branded and packaged element insurance products supported by our UK only contact centres.

We aim to be the provider of choice when businesses consider using their brand for an insurance product. Those who do partner with us have access to our market-leading insight, our scale and the expertise we have gained through our own brands Direct Line, Churchill, Privilege and Green Flag.

The products and service we offer to partners helps to extend their product range and to deepen relationships with their customers.

Our multi-channel distribution capability covers telephone sales, online and price comparison websites. Our quote and buy system facilitates sales of insurance products through bank and building society branches, with training supported by our sales and coaching team.


Employee Count Range: 


Company type: 

Public Company

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