Abakus optimizes marketing to efficiently acquire customers and effectively retain them. It is
Customer Marketing Management software that: integrates marketing and customer data, organizes it into meaningful taxonomies, measures incremental value and optimizes for performance. Abakus’ patented technology delivers accurate cross-device measurement across mobile, web and offline marketing, in real-time. The world's biggest brands use Abakus daily to increase marketing ROI through closed loop integrations with their execution platforms.
Abakus is headquartered in Emeryville, CA. To learn more and unleash your inner data scientist visit abakus.me.