Fontana Sports Specialties

Fontana Sports Specialties is a locally owned and operated Madison, WI based specialty outdoor retailer with over six decades of experience in the Midwest.

Fontana Sports provides quality outdoor clothing and gear for a host of activities including camping, hiking, traveling, kayaking, canoeing, fly fishing, snorkeling, disc golfing, rock climbing, trail running, in-line skating, downhill skiing, cross country skiing, snowboarding and snowshoeing.

We are committed to making a positive impact on the environment. For this reason, Fontana Sports uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship. Fontana Sports is a proud steward of the environment and donates regularly to local environmental and social groups.

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Privately Held

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