GiftConnect aims to redefine and lead the way that brands and publishers reach their desired consumers. Our analytics engine and product suite includes several e-commerce tools that can turn advertisements across any media platform into a gift for consumers.
...We call our approach "Gift-izing".
Through our "Gift-izing" model, we believe that brands and publishers can make richer connections with their consumers. Our platform, e-commerce applications, and advertising solutions are all built on the idea that advertisements can be more meaningful, more powerful, and more effective simply by adding a little extra incentive for the end user: a free gift.
GiftConnect is both a B2B enterprise solution as well as a B2C service.
For brands we deliver measurable ROI in all of our campaigns, brand lift on social and traditional media channels, customer loyalty, sponsorship opportunities with our network of premier publishers, and new customers across e-commerce and retail locations.
For our publishers we offer a suite of easy to install solutions, additional ad revenue, a platform that can scale seamlessly, new brand clients, and the ability to track and analyze customer data and campaign revenue, all within the publisher's existing platform.
But where the "Gift-izing" model comes into full effect is on the consumer side. When interacting with a brand, consumers want value, products they care about, and they don't want to be bombarded with irrelevant content. That's why every single one of our advertising solutions is complemented with a gift, from the brand to the user. Gifts can take the form of free product, cash towards purchase, exclusive discounts, and experiential prizes.
For the first time, when a consumer chooses to interact with a brand online, in-store, or out-of-home on any form of media, they are guaranteed to receive something in return. Advertising has reached a new stage in its evolution.
That's "Gift-izing". That's Gift Connect.