We live in a culture of now, seeking near constant gratification. We demand to be inspired and entertained. We want to indulge in and enjoy the experience of a rich, comfortable, and sumptuous life.
High-net-worths individuals spend more time researching products and services: they want cool, they want fun and they want amazing experiences.
Brands need to demonstrate their value in an ever increasingly competitive marketplace. More than just heritage, luxury brands need to convey attitude, provenance and a strong personality.
Today’s luxury brands face considerable challenges. Innovative luxury players are providing engaging experiences for their customers and breaking barriers.
Social media has changed the game and luxury brands can no longer hide behind carefully controlled images. Fans want to participate in and be a part of the brand story.