Illinois SBC

Our unique MS Strategic Brand Communication (SBC) online program is offered by the Department of Business Administration in the College of Business and the Sandage Department of Advertising in the College of Media at the University of Illinois, Urbana-Champaign.

This program is designed to prepare future global brand leaders. Students can earn the MS degree in just 15 months, while working full time. Leading faculty from Advertising, Media and Business at Illinois will ensure students acquire the critical strategic expertise necessary to lead brands in today's dynamic digital world.

SBC students learn to:

Effectively drive brand messaging and content across all channels
Refine their analytic and integrative capabilities
Respond effectively to new technologies, emerging media and market trends
Leverage advertising, social media, digital, mobile, and communications in a broader business context
Acquire senior leadership and management skills to execute strategic success across teams
Develop and manage the brand communication process to drive revenue growth

Apply today, before the first cohort is filled. Online classes begin in August, 2017. For information, please email Hailey Reilly at or visit


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