Brandwidth Global is a team of multi-disciplinary analysts, specializing in language framing and strategic development for consumer products in the domestic or global marketplace.
What we do:
Our method is to mine consumer language to find the gap between what people say and what they mean. We use those insights to generate elegant and executable global and domestic strategies for building brand meaning.
How we do it:
We design entire research based on a specific research question and product. We focus on consumer-to-consumer non-moderated communication. Our team hand-reads consumer conversations and analyzes them for underlying meanings by combining diverse perspectives that range across the social sciences -- including cognitive science, anthropology, cultural studies, and literature. We synthesize our insights through language framing techniques that BrandwidthRx has been developing for the last 10 years. We combine a highly scientific approach in analyzing consumer mindset and behavior with creative hypothesis in order to create unexpected connections and extraordinary insights.
What you can do with it:
Brandwidth translates the insights into a global strategic equation that has the potential to be applied to any local market.
Our strategies empower consumers to change their behavior with the help of the brand.
--We bring innovative structures of thinking to everyday life--