Lemar is a trading company, which means that we buy and sell products. But Lemar offers so much more, and that is why we call ourselves partners in retail. The intermediary between manufacturer and retailer, in which we are sparring partner for both the manufacturer and the retailer.
For the (foreign) manufacturers, this means that we work together closely to introduce their brand(s) in the Netherlands and potentially also in the Benelux countries and make them successful. In close consultation, products, based on a commonly agreed strategy and budget, the right distribution channels offered and supported by regular sales and marketing. Products are offered in the right distribution channels in close consultation based on a commonly agreed strategy and budget with continual support by sales and marketing.
We also have an advisory role when it comes to identifying trends and how to convert them into New Product Development. Good cooperation between all parties is therefore very important, because both the manufacturer Lemar and the retailer invest resources (people power) and budget in the brand.
Lemar is the primary point of contact in the Netherlands or the Benelux. Out Of Stock problems, consumer complaints and requests, to sponsor account applications, marketing campaigns and Free Publicity. For the retailer, we proactively seek products of added value, we think along (collaborate) about visions, strategies and service automation and logistics.
Brands we represent: Eat Natural, Castus, VerÍval , King Soba, Snacking Essentials, Mr. Freed & Mrs Crimbles.