We are a professionally managed Market Research services company in the name of WGM Spectrum Research located at Delhi (India), with the expertise team having the knowledge of complete project lifecycle and back office requirements for Global clients.
My Company specializes mainly on : Survey Programming, Data Processing, SPSS Labeling, SPSS Data Cleaning, Verbatim Coding & Data Entry.
Develop and deploy online surveys in a variety of programming languages based on our client’s requirements. Our expertise includes:
Complex programming logics like algorithm, rotation, loops, flip scale, etc.
Complex Conjoint Analysis
CAWI (Computer Assisted Web Interviewing) and CAPI (Computer Assisted Personal Interviewing)
Multi - lingual studies
Tools used for Survey Programming : Kinesis, Confirm-IT, Saw-Tooth
Data Processing and Analysis
WGM offers the entire spectrum of Data Processing and Analysis services for Market Research firms. These includes:
Data Cleaning/ Data Validation / SPSS Labelling / SPSS Syntax
Data Tabulations/ Banner Generation
Data Conversion – for Example (Excel to ASCII)
QA of External Projects
Independent and Overlapping Analysis
Regression and Correlation
Tools used for Data Processing : Quantum, SPSS, Desktop Reporter, Wincross.
Open end Coding
Our experienced coders can provide full or partial coding processes such as:
Building and design of the Codeframe or code book
Coding from a code book that you provide
Coding from Paper or CATI/Web Interviews