Insight to Communication LLP (i2c)

i2c is the joint venture between Aimia and Sainsbury’s. We make business personal, by helping Sainsbury’s, shoppers and brands to build rewarding relationships. We create deep shopper insights and build impactful communication programmes to engage customers at relevant stages of their shopper journey.

i2c has a unique approach to store and customer planning. Using Nectar, the UK's most comprehensive customer database, our teams conduct advanced analysis to uncover new insights about shopper interactions with your brands and categories. By combining shopper behaviour with household demographic data, we unlock powerful insights and create meaningful communications programmes for Sainsbury's customers to drive category and brand performance.

We work closely with Sainsbury’s to ensure we design integrated campaigns that align both category and brand objectives, to positively influence shopper behaviour. For each campaign we select the best mix of media from our extensive portfolio, based on our insights and evaluations of past activity, to meet campaign objectives. We then communicate with shoppers with timely and relevant offers at home, on the move and during their in store experience. i2c have exclusivity for all direct media and Sainsbury's owned channels, in addition to access to other media that influence Sainsbury’s shoppers.

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