86FEST is North America's largest gathering of Scion FR-S, Subaru BRZ, and Toyota AE86 owners. The MotorMavens team conceptualized an informal meet for fans and owners of the newly introduced Toyota/Subaru 86 platform (Scion FR-S & Subaru BRZ in North America). Our social announcement went viral and we revised our original plan to include marketing the anticipated event as 86FEST.
When the inaugural 86FEST took place 23 days later on October 7th, the event:
» became the LARGEST 86 EVENT IN NORTH AMERICA (w/ thousands attending)
» produced over 930 #86FEST photos on Instagram
» reached 626,743 Friends of Fans on Facebook
» received coverage by industry-leading magazines and brands
Since 86FEST 1, we grew our team, expanded our offerings, and further refined the value proposition for brands. We also continue to post significant organic growth:
» 100% ORGANIC GROWTH in Facebook Fans (3600+ Fans)
» 146% INCREASE IN SOCIAL REACH on Facebook (1,544,229 Friends of Facebook Fans)
» 200% INCREASE IN PHOTOS TAGGED w/#86FEST (3400+ photos)
» 1800+ Followers added on the @86FEST Instagram account
Today, we enjoy an authoritative position as the ultimate event catering to owners, enthusiasts, and prospective owners of the 86 platform in North America. We maintain the largest email database of owners in the region as well as their preferences, which will be harnessed to generate buzz for sponsors. Thus, we are well positioned to generate exposure for 86FEST and its sponsors in 2013.