Magnolia is one of the leading operators in concept and production of content for TV, operating in different genres, including factual, entertainment, reality, game shows, lifestyle, documentary, talk shows, drama, comedy, children’s.
Magnolia was established in 2001 in Italy by Giorgio Gori, Ilaria Dallatana and Francesca Canetta, an experienced management team who previously held top positions in major commercial TV channels. Thanks to the best creative talents capable of developing any type of program, the attention paid to the quality of its products, the ability to develop innovative formats and adapt non-original formats, Magnolia has produced some of the most successful and long-lasting shows on Italian TV, such as “Celebrity Survivor”, “Bake Off”, “What Not to Wear” and “Peking Express”.
In 2016 Magnolia has joined the Banijay group. Company’s President is Marco Bassetti. The Chief Executive Officer is Leonardo Pasquinelli.