About IBM Coremetrics Products
Through its Coremetrics products, IBM helps companies measure and improve the effectiveness of online marketing programs, directly improving their bottom line. The IBM Coremetrics product family encompasses:
• advanced online analytics
• integrated marketing optimization applications
◦ search engine bid management
◦ email targeting
◦ ad impression attribution
◦ cross sell recommendations
◦ social media ROI
With these solutions, businesses get the insight and tools they need to target their customers with compelling content or products and significantly improve and measure their results.
Every day, more than 2,000 online business sites globally, transacting more than $20 billion this year, use our cloud-delivered software to optimize their online marketing. Our clients include many of the world's most respected and recognizable brands.