It was time spent in the red dirt of Africa that inspired Red Dirt Shop, a lifestyle company built to propel solutions to the most pressing challenges of the impoverished - water access, and employment.
Red Dirt Shop provides contemporary, beautifully designed and curated fashion, while each item positively impacts someone else.
In most countries of the developing world, access to clean, safe water is a challenge. And we believe it's the biggest game changer in the lives of the impoverished. With water access, families stay healthy, women have time to work an income-producing job, and girls stay in school instead of fetching water - all factors in enabling people to lift themselves out of poverty.
We want to make a big dent in this challenge, so with every product we sell, we in turn fund one year of clean water access for someone in need via our nonprofit partner, Water.org.
Spend any time in the developing world and stereotypes are crushed. The people are innovative, energetic, have an amazing work ethic - and want a job. Everyone deserves the dignity of taking care of his or her own family. And what we've learned through travels, humanitarian work, and the growth of Red Dirt Shop is that charity can only help people so far. The rest of the world needs to engage the talents and ingenuity that are acutely missing.
In the fall of 2014 we released our first collection of artisan made products. Our leather goods are made from artisans we work with in Kenya, from design to production. Our fabric goods are made by entrepreneurial women in Guatemala. Contemporary designs, fair wages, no sweatshops.
We opened in April of 2013 with a single product: artist designed phone cases. We decided early on that artists would be an integral part in what we do because we believe original art makes ordinary items...rad. And since the cases were so popular, we created artist series that include eco-friendly water bottles and super soft tees.