Goodform is a vibrant Sports CRM Agency who assist sports organisations to effectively and profitably engage with their customers via innovative CRM, data driven marketing, membership, insight and data management activities.

Our strategies sell tickets, grow databases, increase engagement, create digital campaigns, improve customer experience and maximise membership schemes.

Established in 2002, we've built up an impressive client list from across the sports and leisure industry, including venues, professional clubs, leagues, governing bodies and associations.

By designing and delivering creative CRM, data, digital, insight and membership strategies we assist our clients to engage effectively, personally and profitably with their customers, members, fans and participants.

Our services include:

• CRM Agency – CRM audit, software provision, database management, database marketing.

• Research & Insight - customer experience, brand awareness, ticket price sensitive testing, membership review, and more.

• Sales and Marketing – market research, brand development, campaign management, design, e-communications and telesales.

• Membership Management – membership audit, new product development, recruitment and retention, customer service, administration.

Our clients include; Rugby World Cup 2015, The Football League, Manchester City Football Club, Silverstone, Watford Football Club, Professional Cricketers Association, Rugby Football Union, British Athletics, Hampshire Cricket, Motor Industry Association, England Rugby Supporters Club, British & Irish Lions, Sheffield United FC and the Welsh Rugby Union.

Contact : Abigail Cockayne (CRM Account Manager)
Telephone: 01926 458 180
Twitter @goodformgroup

Specialties : 




Employee Count Range: 


Company type: 

Privately Held

Founded year: 



Share this page