ColibriPlaza International was founded in 2010 from the identification of two collective needs: revolutionize the way to advertise and to found a social-economic institution.
The project is highly innovative and consists of a web platform, which combines two of the most productive industries in the world today: the digital advertising (Ad-Station) and e-commerce (BusinessCenter).
The Ad-Station is a video service through which the adv spots are displayed. This powerful tool can guarantee the display and broadcast of adv messages to a targeted audience, as well as to measure the viewer’s attention.
The Community of ColibriPlaza consists of "proactive consumers", incentivized to watch commercials and participate in targeted market research, through the collection of LP (LoyaltyPoint) and ColibriCoin (the virtual currency exchangeable for in Euro).
The desire to unify the digital advertising to the e-commerce is inspired by the principle of Social Economy: the ColibriCommunity members indeed, have the opportunity not only to earn, but also to save money by shopping on the ColibriPlaza’s BusinessCenter.
The BusinessCenter is a marketplace managed individually by each member, through advertising spaces where they can sell their products and / or services to other members at very favorable prices, partly in LP and partly in Euro.
In 2012 the ColibriPlaza’s dream of a social economy, comes to life in Brazil, where it’s greeted with great enthusiasm by the public, so much that, in just 14 months more than 300,000 members join the project.
A year later, in 2013, ColibriPlaza officially lands in Italy and France and receives a large general consent, that brings the company to expand in Portugal, Poland and Morocco.