Mountain Sports International (MSI)

Mountain Sports International (MSI) was founded in 1997, to develop and produce action/adventure sports events and programming in North America and beyond.

MSI operates the Lexus LaceUp Running Series, TORC: The Off-Road Championship, The North Face Park and Pipe Open Series, Freeskiing World Tour, Junior Freeride Tour, Masters of Snowboarding and the SCOTT Enduro Cup in addition to several other properties and concepts.

MSI provides event management services, marketing, infrastructure and expertise for high-end brands, including The North Face, Red Bull, Lexus, Burton, Clif Bar and Sierra Nevada Brewing Co. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture.

MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery.

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Privately Held

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