Mahindra Automotive and Farm Equipment Sectors

The Automotive and Farm Equipment Sectors is a USD 10 bn business – the largest contributor of the Mahindra Group revenue and includes 27 businesses, 18 subsidiaries & 9 companies. With total sales of about 950,000 vehicles and tractors, of which 146,000 are sold outside home markets, each business enjoys market leadership position.
Our Farm Equipment business is the number 1 tractor company in the world by volume and enjoys a 40% domestic market share. It also looks at the end-to-end agriculture value chain providing irrigation, fertilization, seeds and varied agriculture and allied businesses. Our grape business is the largest grape exporter in the organized sector. In addition to our focus on maintaining a leading position in the core tractor mechanization business, we strive to deliver on our aspiration of “Farm Tech Prosperity” thus enabling our customers and our communities to RISE.
Our Automotive business currently accounts for about 48% of India’s utility vehicle market share and is the number two CV Player in India. A full-range player with a presence in almost every segment of the automobile industry, our product portfolio ranges from world class SUVs, premium luxury UVs, sedans, pick-ups, light, medium and heavy commercial vehicles to three-wheelers. All these cater to a diverse customer base spanning across rural and semi-urban customers. Leveraging on our growing dominance, domestic & international market penetration and recent strategic acquisitions, we aim to be a global automotive brand to be reckoned with.




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Privately Held

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