FCB International, a group of agencies from markets of comparable size and scope within the FCB network, is joining forces with Turkish agency Artgroup to create FCB Artgroup, a strong local agency with global outreach.
FCB International’s President Sébastien Desclée said, “Artgroup believe in the importance of operating on a global level whilst maintaining local identity, which fits perfectly with FCB’s philosophy. We were looking to expand our offering in the market and the two agencies are well suited in terms of capabilities, expertise sharing the same ambition to create work that is loved by consumers and admired by the industry. Artgroup’s 29 years of local expertise will complement our existing top-notch delivery and global strength: by forming FCB Artgroup, we’re adding scale and creating talent synergies.”
FCB Artgroup’s management will include Özgür Saglam and Fehmi Özkan as Co-Presidents as well as Artgroup directors and FCB Istanbul and FCB Izmir's Directors.
“Combining global support, strategic know-how and creative potential, FCB Artgroup’s leadership is fully aligned on our goal of making behaviour changing campaigns that really resonate with Turkish consumers,” said Ozkan and added Sağlam “We are passionate about making the agency a centre of attraction for the best creative talents to help us grow our existing and future brands”.
Clients at FCB Artgroup will include local and international clients such as, Tesco Kipa, Beiersdorf, Dyo, Coca-Cola, Faber Castell, Mondelez, Sinpas, Cafe Breno, Balance, Intersport, Delonghi, Kenwood, Suzuki, MNG, Mercedes Benz, IKMIB, 11880, Tisan, Kozmoklinik, KGM Electric.