MyCustomerData successfully serves the automotive industry where customer acquisition, retention and recapturing are critically important to the automotive dealership. The company is guided by a deep understanding of the customer lifecycle management process, overseeing prospect-to-customer relationships for over 1,000 dealerships in the United States and Canada. Through the implementation of proprietary technology and data management systems, award-winning marketing strategies and uncompromised client support, MyCustomerData continues to architect the next generation of automotive customer lifecycle management solutions.
MyCustomerData offers a complete customer retention and loyalty program which includes their flagship product, The Savings Card. This fully customizable and automated system is a card-based membership marketing program. Member Transactions are all tracked and reported in real-time giving our dealers the response analytics to measure each program and its return on investment.
MyCustomerData’s custom loyalty programs provide dealers immediate customer traffic in both showrooms and service drives, increased average repair orders, more visits annually per customer and most of all, a unique and proven method of tracking results through our CardTrac System. Unlike other companies, who rely on DMS matching, MyCustomerData has stayed far ahead in the industry by utilizing advanced technology systems to track campaign performance.
We offer custom tailored solutions to several industries including automotive, healthcare, golf courses, restaurants, and powersports. Our clients include BMW of North America, MINI of North America, Volvo Cars of North America, Mercedes-Benz USA, Penske Automotive Group, Asbury Automotive Group, Fletcher Jones Family of Fine Dealerships, Lithia Automotive Group, Autonation, 4 Wheel Parts, La Jolla Cosmetic Surgery Center, & Key Laser Institute.