Qual-Box provides bilingual qualitative research services, online and offline.

Each study is uniquely tailored to provide insights directly relevant to strategic business decisions.

Small and nimble, Qual-Box is responsive to its clients’ needs. Services are modular, meaning Qual-Box can deliver turn-key solutions or intervene at strategic steps of research undertakings.

Behind Qual-Box is Sylvie Croteau, a qualitative researcher with 24 years of experience. Before founding Qual-Box, Sylvie was Vice-President of a Montreal-based research firm. She has worked for a host of clients, including Aliments Ultima (Iögo, Olympic and Yoplait), the Business Development Bank of Canada, Bell Canada, Desjardins, the Government of Canada, Johnson and Johnson, L’Oréal, Molson and Natrel.

Sylvie has an affinity with children and teenagers and is particularly skilled at drawing key insights from the under-twenty set – including teen boys!

She is passionate about her work alongside people living with disabilities, most notably in the area of telecommunication use. She brings a wealth of experience to diabetes studies.

She loves UX studies and working with web designers to integrate users’ perspective into website development.

She knows from experience that online bulletin boards are a fantastic way to obtain in-depth, thoughtful input and to follow long-term processes as they are occurring.




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Company type: 

Public Company

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