Quantelligence (www.quantelligence.com) Quantelligence is an advanced marketing analytics consulting firm providing actionable customer intelligence to clients through predictive modeling of consumer decision making and choice behavior. We bring in-depth expertise in marketing science coupled with broader marketing knowledge, including marketing strategy and marketing research, to transform customer and market data through cutting-edge econometric modeling techniques into implementable business insights and high ROI deliverables.
Main industries: Pharmaceuticals, Healthcare, Consumer packaged goods (CPG), Retail, Financial services, Technology, Direct marketing, Media, Travel, Hospitality, Utilities.
Our solutions: Consumer choice modeling (discrete choice, Conjoint), Brand equity modeling (path to purchase), Customer equity modeling (acquisition, retention, satisfaction, loyalty, lifetime value), Customer insight (segmentation, targeting, and response modeling), Brand competition & market structure analysis, Marketing mix modeling, Return on marketing investment, Pricing, Forecasting.
Our technical expertise: Advanced analytics, Predictive modeling, Applied econometrics, Multivariate statistics, Discrete choice modeling, Conjoint analysis, Hierarchical bayesian modeling, Advanced time series models, Data mining techniques.