THE MISSING ROLE IN YOUR SYSTEM
Public Affairs is an increasingly important part of everyday business, but there is often a lack of understanding of what Public Affairs is and how effective Public Affairs activities provide value.
Public Affairs is an organization’s analysis of and interactions with the outside world to address policy impact.
Public Affairs activities are intended to establish a good reputation, to build or maintain positive engagement with external stakeholders and to contribute to the process of regulatory and policy development.
Public affairs professional specializes in developing communication strategies, provides insight into policy decision making processes and cooperates with a wide range of stakeholders to achieve common goals.
ANALYSTS who evaluate the impact of policy changes on organisations
COMMUNICATORS who exchange messages with external stakeholders in a manner that is well understood by the receiver
MEDIATORS or FACILITATORS who are helping two parties to understand each other and find common ground
A STRATEGIC ADVISORS who know the best method on how to engage in policy discussions.