Headquartered in Pittsburgh, 113 Industries is a scientific research and innovation company made up of scientists and entrepreneurs, who have come together to solve the innovation challenges faced by corporations. We work with leading Fortune 500 companies such as PepsiCo, Ocean Spray, Coca Cola, Hershey and Colgate to help them innovate their next generation products based on Social Design-Driven Innovation process. We have successfully delivered over 22 projects in the last three years and are directly responsible for several breakthrough products, one of them is considered to be a $100M idea for a leading beverage company. It is the most successful product launch in the history of that company. Our process uses proprietary Big Data and Natural Language Processing algorithms to analyze over 1M consumer conversations related to a product category's consumption behavior. This process generates an accurate profile of the consumers, their compensating behaviors and most importantly their unarticulated needs. These unarticulated needs are very powerful and when satisfied by a product drive immediate adoption by consumers.
To learn more or get in touch with us, please visit our website at 113industries.com.