Holland at Home

Based at the city center of Amsterdam, Holland at Home B.V is a leading Dutch online supermarket specializing in a diversified assortment of Dutch drugstore, infant and food products. We deliver 7,000 typical Dutch products, worldwide.

Since Ms. Chrystal van Goor den Oosterlingh founded the company in May 2005, ‘Bringing the best of The Netherlands to families over the world’ has always been Holland at Home’s corporate mission. Our earliest customers were majorly Dutch expats but our reputation for reliable and fast delivery of the so popular Dutch treats soon spread over the world.

Through our first successful decade, Holland at Home grew rapidly and currently serves over 50,000 loyal customers in 3 languages (Dutch, English and Chinese) through its website www.holland-at-home.com/en; www.holland-at-home.com/cn.

Holland at Home is the first Dutch non-brand retailer to run an own flagship store on the world’s largest shopping platform Tmall in China (hollandathome.tmall.hk), and more to come soon.

Meanwhile, Holland at Home was honoured by 2 FD Gazellen Awards (2013 & 2014) and the RSM Entrepreneur of the Year Award for the Netherlands in the course of the European Business Awards.




Employee Count Range: 


Company type: 

Privately Held

Founded year: 


Share this page