"Tapping into the power of Culture"
At Identity, we pride ourselves on being marketing and media enthusiasts who design blueprints of the consumer experience that drives culture. These blueprints highlight cultural shifts, embrace emerging media, drive media innovation and use robust analytics to activate real business outcomes.
Since 2009, Identity has been the IPG/Mediabrands solution when clients seek to grow their business with the multicultural and influential segments of African-Americans, Hispanics and Tastemakers. Our underlying philosophy of integration and innovation, enables us to execute Total Market plans with cultural nuances that drive results. We proudly represent several leading brands including Jack Daniels, 7up, L’Oreal, Merck, Aetna, Jeep, Chrysler and Johnsons (baby) to name a few.
We have offices in New York, Detroit, and Los Angeles.
If you're interested in media innovation and creating disruptive multicultural solutions, contact us.