Design Strategy Lab sarl


Design custom-tailored engagement based on client constraints. Design, plan and execute trend, explorative, generative and evaluative international researches. Develop business, service or product design strategy based on user insights.

Training and team coaching

Design custom-tailored training courses to fit client’s requirements, and to build unified understanding about the Design thinking and User Experience (UX) Design process.

Innovation Workshop

Develop custom-tailored ideation and co-creation workshop to bring together end users, key players and stakeholders into a collective reflection and mutual understanding on user needs and users expectations then define and illustrate ideas about new products or services.

All services can be delivered in English and French.

Qualitative research, design thinking, trend monitoring, ethnographic research, personas, scenarios, journey maps, concept testing, usability testing, heuristic review, focus group, co-creation, innovation workshop, experience modeling, business strategy, UX training, research project management, team and individual coaching, training.
Industries: extensive experience in Automotive, Consumer Electronics, Consumer Goods & Services, Education, Energy, Financial Services, Media & Entertainment, Telecommunications, Toys & Games, Transportation.

Languages: French, English, Italian
Geography coverage: international

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Company type: 

Privately Held

Founded year: 


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