Car Design Research is a unique consultancy providing automotive design research services.
The company has extensive experience working for automotive design and product planning groups of OEMs, and for related creative practices.
CDR undertakes bespoke design research projects to inform clients' design activities. Project areas span: research of design and behavioural trends, providing strategic support to design management, evaluation of design deliverables, and supporting client design proposals with rigorous commercial rationales.
CDR is committed to delivering robust results that are useful for creative teams - an imperative learned from experience on both OEM and agency sides.